AUDI HISTORY |
AUDI AG is a German company which
produces cars under the Audi brand. It is part of the Volkswagen Group.
The name Audi is based on a Latin translation of the surname of the
founder August Horch, itself the German word for “listen!" Audi is
headquartered in Ingolstadt, Germany.
On July 16, 1909 automotive pioneer
August Horch founded August Horch Automobilwerke GmbH in Germany. A
short time later he renamed the company after the Latin translation of
his last name – making it Audi Automobilwerke.
In 1932, Audi merged with Horch, DKW and
Wanderer, to form Auto Union AG. The four rings of the Audi badge
symbolize the brands Audi, DKW, Horch and Wanderer. Before World War II,
Auto Union AG used the four interlinked rings, only on Auto Union
racing cars in that period. Member companies used their own names and
emblems.
Auto Union GmbH was established in Ingolstadt on September 3rd, 1949 following a series of changes as WWII came to an end.
Daimler-Benz AG acquired the majority of
and finally the remaining shares in Auto Union GmbH on April 24th,
1958. From this date until the end of 1965, Auto Union was a fully owned
subsidiary of the Stuttgart-based Daimler Group.
Volkswagenwerk AG acquired the majority
of shares in Auto Union GmbH in December 1964, with Audi becoming a
fully owned VW subsidiary from the end of 1966.
In March 1969, NSU Motorenwerke AG,
which had just been taken over by VW, and the Ingolstadt-based Auto
Union GmbH merged to form Audi NSU Auto Union AG.
In March 1980, a four-wheel-drive sports
coupé was introduced at the Geneva
Motor Show. The Audi Quattro was the
first high-performance vehicle with four-wheel drive. This drive
concept had previously only been used on trucks and off-road vehicles.
The permanent four-wheel-drive system in the Audi Quattro enjoyed
worldwide success in motor sport and gradually found its way into the
entire Audi model range.
In January 1985, Audi NSU Auto Union AG
was renamed AUDI AG. At the same time the company moved its head office
from to Ingolstadt. From this time forward automobiles and the company
had the same name.
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